Built by Educators & Operators
TheChangersAdventures® comes from two people who have each spent decades building companies from scratch, in early childhood education and in global marketing.
Betsy Weaver, Ed.D.
Founder & Chief Creative Officer
Founded three companies over four decades, two of them acquired, and now builds a read-aloud adventure series for children.
- Born
- Boston, Massachusetts
- Lives in
- Boston, Massachusetts
- Education
- Ed.D., Harvard Graduate School of Education (1980)
M.S.Ed., Early Childhood and Elementary Education, Bank Street College of Education (1971)
B.A., Lake Forest College (1970) - Occupation
- Entrepreneur, author, publisher, and children’s media creator
- Known for
- Founder, Parents’ Plus, Inc., publisher of The Boston Parents’ Paper (acquired)
Founder, TPR Media LLC, d/b/a UbiCare (acquired)
Founder, BGG Creative Studio: TheChangersAdventures® and Btwx.me - Website
- bggcreativestudio.com
Career
Betsy has founded three companies spanning niche publishing, healthcare technology, and children’s media. Parents’ Plus and UbiCare, a healthcare communications company serving Boston Children’s Hospital and Texas Health Resources, were both acquired. Early in her career she helped the U.S. Department of Education implement the country’s first special education law under President Carter.
TheChangersAdventures®
An illustrated read-aloud series for young readers, built around Bea, Gad, and Gloman. Betsy created it with Alan Trinkle, Shami McCormick, and Nate Wolf. It is the first of two planned trilogies, and the follow-up Changers Challenge® game was completed and published in 2026.
Every book includes MagicWords for research and activities, plus Treasure Hunts, and every character has an Origin Story. Gloman, Aunt M, and the Librarian Tellers add more than 80 audio and video pieces.
Children read aloud, do the activities to nurture MindDoodling®, and send what they create to a character. Each character has an email address in the books, so every one becomes a pen pal.
Btwx.me
The paired EdTech platform. It takes readers, teachers, and toy, game, and publishing partners from the printed page into digital realms, where they interact online with the characters of TheChangersAdventures® and the Changers Challenge® game.
Alan J. Trinkle
Chief Executive Officer
Led Reebok’s global rebrand as a fitness brand, and grew a three-person team into a 250-person global agency.
- Role
- CEO, BGG Creative Studio
- Occupation
- Marketing and technology strategist
- Known for
- Global rebrand of Reebok as a fitness brand
Reebok’s award-winning “FitList” partnership with Spotify
One of the first brand integrations into Google Maps and Street View - Previously
- President, m/SIX New York (doubled its size)
Grew a three-person team into a 250-person global agency with more than $30M in revenue - Clients
- Volkswagen, Facebook, Reebok, Electronic Arts
- Co-creator
- TheChangersAdventures®, with Betsy Weaver, Shami McCormick, and Nate Wolf
Career
Alan has spent two decades advising C-suite leaders on marketing and technology strategy. At Reebok he led the global rebrand, launched the FitList partnership with Spotify, and delivered one of the first brand integrations into Google Maps and Street View.
TheChangersAdventures®
As CEO, Alan runs the company he co-created with Betsy Weaver, Shami McCormick, and Nate Wolf.